Online marketing has never had it so good with social media, such as Face Books, Twitter, Instagram, etc, helping the business spread out its influence to the millions of viewers.
Marketing on Instagram is such a huge business potential, which should be given serious exploration, since many Instagram market influencers have increased the audience who, when shown of a new brand of product, are easily won over.
Instagram has about 300 million users a month and survey shows that 70% of Instagram users have already looked up various brands on the platform and are planning to buy and consume the products, which is proof that using Instagram as a marketing spread is an effective e-commerce strategy.
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Aiming to build a large following or audience should be the first step to have an effective marketing in Instagram, and using tools, such as: Webstagram can help uncover the top hash tags for your niche or IconoSquare can tip you on when to post your products at the right days and times, where you can get the most engagement. Since it is a fact that followers of your competitor’s account may have also viewed your products as their way of comparing one product of one company to a similar product of another company, another strategy to have a large following is to siphon your competitor’s followers, which in effect will add up to your growing followers. The following are effective ways of bringing your competitor’s followers into your fold: go to your competitor’s account and click “followers,” so you can explore the list of people who are following your competitor, and then engage these followers by following them, liking their photos, or commenting on their photos.
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Another better strategy is using the influencer marketing approach, which can help you build a massive audience from scratch in a relatively short period of time, while generating a lot of sales. By getting an Instagram influencer into your account, who as a large following to share one of your marketing posts will enable to influence his/her thousands of followers to view your post overnight and, in which case, they’ll likely be converted to try your product/s as they trust the influencer; this is the concept of Instagram influencer marketing.
Finding the right influencers in Instagram, who are popular and with a large following, can be tricky but it pays to have a thorough search over each popular Instagram account users, one on who is more likely to use your product/s, such that if your business is into selling shoes, look for influencers who love to post their new shoes acquisition and they could be your target influencers, or you could use analytics tools, like Ninja Outreach or Snapfluence, to find the right influencers for you. When you have found the right person influencer, try to reach out to this person and forge an informal campaign partnership, such that if he/she is agreeable to your product campaign plans for a reasonable compensation, you may brief him/her on the specific content that you’d like him/her to post. Since you will be paying the influencer for multiple services which he/she will be doing, such as creating the content, promoting the content to his/her audience and usage rights to the content he/she made, compensation cost may go anywhere between $500 to $50,000, depending on the audience size.